What if your family photos felt as unforgettable as the moments they capture?

Family holding hands walking on the beach by the water. About Alison Hatch a San Diego photographer.

Hi, I’m Alison—your photographer and collaborator in creating something meaningful.

You need more than just a photographer. You need someone who sees beyond the frame, who understands the depth of your love—the quiet moments, the wild ones, and everything in between.

I’m here to make sure your photos feel like *you*. That means working together long before the session to bring your vision to life, creating space for you to be fully present, and making the experience effortless—so you’re not just getting photos, you’re getting memories that feel like art.

Smiling person with curly hair wearing a sweater, hands on face.

Some interesting things about me are…

I’m a complete Eneagram 4. So I tend to swim in the deep end of an emotional pool floating on being misunderstood.

My perfect day looks like sleeping in and a slow morning. Gratitude practice. Meditation and solitude. Snacks all day. Working on something creative. Family time in nature.

When I met my husband, it was nothing short of love at first sight. It felt like something straight out of a fairytale—like hearts floating in the air, birds singing above us, and a rainbow framing the moment.

I have my brother’s donated kidney residing in my body, keeping me alive. It’s been doing this job dutifully since 2006.

Person seated cross-legged in blurred black and white photo
Double exposure of a person in a dress and a field of flowers, blending nature and human form.
Family spending time together in a sunlit room, with a man kneeling beside a toddler, a woman standing near a door with a child, and another child sitting on a swing.

Family is the most powerful work of art.

Being invited to document your family’s story is an honor I hold close. I want your session to be more than just a photoshoot—I want it to be a moment you remember because of the way you felt, the way you connected. The beauty isn’t just in the image, but in the love that lingers long after. Years from now, I want you to hold these photos in your hands and feel every bit of the life you’ve built together.

Blending my deep appreciation for family in all its forms with my love of composition, light, and art is the most meaningful work I could imagine.

Photo Philosophies

Connection

Each new thread of love for your children, spouse, and yourself creates a beautiful life filled with purpose and joy—connections worthy of photographing.

You are art

Family may not seem like the perfect subject for an art piece, but I promise you it is. The quiet gestures, the laughter, the way love lingers in a touch—all of it deserve

Magic in the imperfect

I don’t chase perfection—I chase truth. The way your child’s hand rests in yours, the way your partner looks at you when you’re not looking, the fleeting moments of tenderness and deep presence. Real life is the masterpiece.

  • Woman posing in a sunny outdoor setting with a white wall, wearing a white blouse and ripped jeans, surrounded by desert plants and artistic light effects.
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  • -Leah M.

    Alison was super sweet, easy going, and made all of us feel relaxed. I received the prints we ordered this week and I am just speechless! Each photo takes my breath away! The lighting, scenery, poses, and sweet smiles...she covered it all! These are hands-down the most beautiful photos we have ever had taken of our family.

  • Chip S.

    “From the booking and scheduling to the day of, the communication was fantastic and she made the process incredibly easy. On the day of, she was skilled and tremendously patient with my kiddo, who was a little nervous at the start. She even took extra time and got stunning shots, all while my kiddo went from nervous to having a blast and asking about when she could take pictures again!”

  • Kristie L.

    “Alison recommended the most beautiful location for our pictures. I’m so glad I trusted her to pick a good spot, because it was truly incredible! But it wasn’t just the spot, it was her artistic vision that brought the pictures to life. She captured the personalities of my family so well. I will treasure the pictures forever!”

Your Beautiful Life As Art.

Alison Hatch is an award-winning, published photographer in North County, San Diego, and Southern Orange County. She offers an artistic, romantic, feminine celebrated photo experience for clients who want to document the most important connections in their lives—those to self, spouse, and child.

Alison serves North County San Diego Beach Cities (Oceanside, Vista, Carlsbad, Encinitas, San Marcos, Escondido, Solana Beach, Del Mar), San Diego proper, & Southern Orange County (San Clemente, Dana Point, San Juan Capistrano).