This is me


"I believe we are all artists seeking a canvas worthy of holding the beautiful narrative woven into our souls." Joy Proudy

This is the part where I have to talk about myself, which I hate, because this space, this business is about you - not me. So, deep breaths and let's do this.


I am a film photographer who has an ongoing love affair with natural light. I am a mom of three incredible adopted boys who are my whole world. And my fairytale came true when I married the nerd of my dreams. Our family lives in the beautiful deserts of New Mexico (Albuquerque is home).


Photographing hundreds of families over the past 6 years has been my absolute joy. Having been voted best family photographer two years in a row is an honor. I have had the pleasure of studying film by some of the industries best, guest spoke on "The heartfull Podcast," Been featured on other websites like the Family Photo blog, and more. It's been a wild ride, one I want to keep riding with you.


Fall Fun things to do in Abq and surrounding areas with your Young kids (and not so young kids)

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My Story

Years ago (more than I'd like to admit) I was knee deep in dirty diapers and cleaning spaghetti off the ceiling. I loved my boys but was losing myself with each load of laundry I did. In an attempt to create some me time I picked up a camera and took my first class in photography. What I learned was more than how to take pictures, but what my soul needed. To show how each family's story is unique and beautiful.


Photography is my love, my passion, and my artistic escape. I have always been fascinated by human relationships. Taking pictures gives me the opportunity to study and illuminate these bonds in an artistic way that shows how each family is truly art. The relationships I get to make with clients is a blessing. And the connective language that we create together is magic! Every client becomes a friend and I wouldn't have it any other way.

Alison Hatch Photography

Family photographer for each unique relationship in Albuquerque, Santa Fe, Taos, North County San Diego... to be honest just anywhere.