This is me


"I believe we are all artists seeking a canvas worthy of holding the beautiful narrative woven into our souls." Joy Proudy

This is the part where I have to talk about myself, which I hate, because this space, this business is about you - not me. So, deep breaths and let's do this.


I am a film photographer who has an ongoing love affair with natural light. I am a mom of three incredible boys who are my whole world. And my fairytale came true when I married the nerd of my dreams. Our family lives in the beautiful deserts of New Mexico (Albuquerque is home). What makes my heart skip a beat is when I hear my boys giggling, the beach, wearing my favorite off-white sweater, or indulging in a can of Vanilla Coke (full sugar baby).


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my Story

Years ago (more than I'd like to admit) I was knee deep in dirty diapers and cleaning spaghetti off the ceiling. I loved my boys but was losing myself with each load of laundry I did. In an attempt to create some me time I picked up a camera and took my first class in photography. What I learned was more than how to take pictures, but what my soul needed. To show how each family's story is unique and beautiful.


Photography is my love, my passion, and my artistic escape. I have always been fascinated by human relationships. Taking pictures gives me the opportunity to study and illuminate these bonds in an artistic way that makes my heart so happy. The relationships I get to make with clients is a blessing. And the connective language that we create together is magic!

Alison Hatch Photography

Family photographer for each unique relationship in Albuquerque, Santa Fe, Taos, North County San Diego... to be honest just anywhere.